Extra Virgin Minus the Guesswork

Olive oil can be pretty confounding, can't it? With so many options out there, how do you really know what's what, or what goes with what? As professional olive oil sommeliers, we set out to produce California extra virgin that you can believe in —
and to make it easier to choose, use and enjoy.

Thoughts on olive oil

olives for olive oil

How we make amazing EVOO

February 2021 officially marks a year since PRMRY launched, and, gosh, have we learned a lot — from updating bottle closures to tweaking our label...

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The truth about olio nuovo

The truth about olio nuovo

Olio nuovo. You've probably seen this term tossed around before. Defined as "new oil," it should, by default, be new because it was just milled. Th...

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